LAWYER FOR BRANDS
Under the Australian Consumer Law, consumer protection laws also apply to social media. Whether you’re crafting an Instagram post or a Facebook update, misleading or deceptive claims about your products or services could land you in legal troubles.
It is important to ensure that every piece of content published is honest and transparent as misleading your audience can have significant consequences on your business and brand.
Some of the ways we can help your brand
Brand Set Up
We can help turn your brand into a legal entity by setting up your company, registering your trademark and ensuring all the appropriate copyright protections are in place.
We can also assist with any breaches of trademark/copy right by preparing cease and desist notices and/or infringement notices.
Sweepstakes Rules & Compliance
Sweepstakes, contests, and online giveaways can be a great boost for your business. If you’re looking to host a giveaway we’ll make sure it’s set up appropriately as in Australia they are subject to specific regulations, particularly regarding whether they are skill-based or chance-based, and the value of prizes. It doesn’t matter whether you’re giving away an all-expense paid vacation or a $10 gift card, if your sweepstakes don’t comply with the law, you could get sued or banned from social media altogether.
Social Media Guidelines
Social media guidelines are crucial for brands, as they help protect reputation, ensure consistent messaging, mitigate legal risks, and empower employees to engage safely and effectively online, ultimately strengthening brand advocacy and building trust. We can help you implement a social media policy that address the creation and sharing of content, interaction with users, and the approach to managing user-generated content, ensuring all activities are in line with Australian law and ethical standards.
Confidentiality Agreement/NDA's
For online brands, confidentiality agreements (NDAs) are crucial for protecting sensitive information like trade secrets, business strategies, and intellectual property, ensuring they aren't leaked or misused, especially when collaborating with third parties or sharing information with potential investors. Whether you need help preparing a confidentiality agreement/NDA or are seeking additional ways to safeguard your business and information, we’d love to chat with you about your needs.
